Internet Marketing and Traffic Generation Basics

[Marc Korn]

Hi Everyone,

If you have been marketing on the Internet for any significant amount of time you know how important it is to generate traffic to your website, lead capture page, splash page, blog or company replicated website, just to name a few.

Of course, we can't dismiss the importance of generating leads for network marketers or converting those prospects or potential customers once they arrive at our chosen landing page.

However, the #1 challenge that most marketers still face everyday is getting targeted traffic to their site. It doesn't matter how well the site converts or how hot the lead is...it all starts with driving targeted traffic to your site and getting eyes in front of your product, service or opportunity.

So, we will be discussing the basics of Internet marketing and different traffic techniques that are designed to drive targeted traffic to our sites.

These are all highly effective and free or low cost to implement...

* Traffic Exchanges

* Classified Ads

* Article Marketing

*Forum Participation

* Email Marketing

* Blogging

* Press Releases

* Lead Capturing

The first rule of Internet Marketing is that you are never done. It will take significant effort to start getting a flow of traffic to your site. You do not need to "work" the internet as hard once you begin to get a steady flow of traffic but eventually even if you stop working it even organic web traffic will dry up.

The reason for this is that the search engines change how they operate, what they look for. The web spiders are always crawling the net looking for new and updated information. It is critical that your site react to these changes.

So how do we become successful at Internet Marketing? Here are some basic rules to follow:

1) CONTENT, CONTENT, CONTENT

UNDERSTAND THAT EVERYTHING STARTS WITH CONTENT.

The best internet marketing tool is your content. If you provide original, high quality content people will naturally talk about you, see you as a resource and visit your site. Even refer the site to their friends.
Other sites will want to link to you, without you paying for the link. As a result, you will be listed high in the search engines.

Your content is your best weapon on the Web. This is especially true if you do not have endless resources to brand yourself and engage in large scale advertising.

2) Target Market (Fish where the fish are)

Know who your target market is, figure out where they are and then what will motivate them to take action (WHAT IS IN IT FOR THEM). Although it is all a numbers game, you can increase your chances by reaching out to a targeted prospect or customer who will have an interest in your opportunity. Far too many internet marketers spend hours working the business to people who are unlikely to ever be interested. Don't waste your time and energy !

3) Be Persistent

Internet Marketing is NOT a one-shot deal...it is a process. It is something that you will do on an ongoing basis using a variety of techniques. Competition on the web is very tough with millions of sites competing for visitors and sales. It will take some effort to get the traffic and sales that you need. But since it is a numbers game, it is MUCH easier to meet 100 or 1000 people on the internet than in your local community.

4) Use Different Techniques

One of the basic rules of Internet Marketing is NEVER EVER rely on a single technique to get search engine optimization. You may be #1 using that technique today, but there are many things that can occur. Such as, constant changes in search engine algorithms or you may get banned from a forum or commit an infraction when posting with a classified ad service, to name a few. These events could result in losing 80% or more of your traffic,

5) Track and Measure your Results

You can only optimize your internet activities if you now what is working.
You will want to focus on the activities that are bringing traffic to your site.
Analyze your web logs or web statistics on a regular basis to get a clear idea of the most effective internet marketing strategies. Your findings can also help you look at how you can improve the results of each campaign that you do.

This is especially true when trying to determine which ad copy is working best.

6) LEARN.... LEARN..... LEARN

Continue to learn what is the best way to Internet Market. The Internet is always evolving. What may have worked 3 years ago may not work today. The Internet changes rapidly...if you want to be successful, you need to continue to grow and learn.

Regards, Marc

Where High Tech Meets High Touch !
www.mlmsuccessmarketing.com

Create An Immediate Sponsoring Explosion !
www.wtpowers.com/booksmart

e-mail: [e-mail]

" you can have everything in life you want, if you
help enough other people get what they want." ...Zig
Ziglar

[Gary & Viktoria]

Hey Marc!

Awesome article on traffic and great ideas for content etc.!
Alot of people DON'T know these things, and they should,
after all, if one is to "Maximize" their biz ops and their personal
credibility, they NEED to know these things!

Be Blessed Daily!

Gary & Viktoria
A.F.S. Admin